SaltStick® FastChews® expands U.S. retail presence through distribution at The Vitamin Shoppe®
Feb 21, 2024
THOUSAND OAKS, CALIF.— February 21, 2024 — Alete Active Nutrition, LLC (Alete) – a portfolio company that owns multiple sports nutrition brands, including SaltStick, Bonk Breaker® and Vitassium® – today announced its SaltStick FastChews product line is available for purchase at The Vitamin Shoppe retail locations. With more than 700 stores, The Vitamin Shoppe provides high-quality, cutting-edge supplements to people looking to improve their health and fitness.
“Hydration is a rapidly growing category as consumers learn more about the benefits of maintaining electrolyte balance throughout the day. The addition of The Vitamin Shoppe to our retail landscape allows SaltStick to reach consumers who are seeking electrolytes and hydration solutions to feel better overall, improve their health and to support their athletic endeavors and lifestyle,” said Linda Gerwig, Vice President of Sales at Alete.
SaltStick FastChews are chewable electrolyte tablets made with natural ingredients, designed for rapid hydration. Because of their unique format, the electrolytes are absorbed through the lining of the mouth, which studies have shown to take in certain nutrients up to four times faster compared to ingestion via the intestines. FastChews do not need to be mixed with water, so there’s no powders, no waiting and no mess.
“We’re dedicated to providing people with the products they need to become their best selves. FastChews’ unique design and portable format helps maximize convenience, which fits into our customers’ busy lifestyles,” said Thomas Matura, Category Manager at The Vitamin Shoppe.
Brick and mortar locations of The Vitamin Shoppe will carry Tart Orange, Lemon-Lime and Mixed Berry flavors of SaltStick FastChews in 60-tablet bottles.
To learn more or to speak with The Vitamin Shoppe, visit www.vitaminshoppe.com.
About Alete Active Nutrition
At Alete Active Nutrition, we believe in the health benefits of living an active life. Backed by American Pacific Group, Alete Active Nutrition LLC is creating a portfolio of athlete-focused sports nutrition brands, including SaltStick®, Vitassium®, JoJé Bar®, and Bonk Breaker®, that provide the people, prowess, and products to activate an athlete’s potential for a healthy life. Learn more at aletenutrition.com.
About The Vitamin Shoppe
Since 1977, The Vitamin Shoppe® has been dedicated to helping you become your best self, however you define it. We’ve got vitamins, naturally—but we’re so much more! At VitaminShoppe.com, our app, and in 700+ stores across the country, you’ll find a huge assortment of high-quality, cutting-edge supplements, proteins, healthy weight support, aromatherapy, herbs, superfoods, natural beauty products, and more. Learn more at vitaminshoppe.com.
