A Summer’s Worth of New Flavors!

Sep 07, 2023

A Summer’s Worth of New Flavors!

Since day one, our mission has been to transform familiar, real food ingredients into fuel that athletes look forward to eating. This started back in 2006 when Jason (Bonk Breaker Founder/President) created the Original PB&J Energy Bar, a modern rendition of a timeless classic.

This game-changing approach continues with our newest products – just launched this summer OMG! Energy Chews (Orange-Mango-Guava) and TWO new filled Plant-Based Protein Bars: Salted Caramel & Peanut Butter and Apple Cinnamon & Peanut Butter!

Energy Chews That’ll Make You Say, “OM(F)G, these are good!” 

Last year, we couldn’t decide between Grape, Lemon, Lime, and Cherry. So we figured, “Why don’t we just put all four in the same packet?” And boom, Rainbow Blast became an instant hit. 

This year, we asked ourselves, “Would a tropical version of this work?” Answer: Yes. OMG! Energy Chews, short for Orange-Mango-Guava, is a tropical variety pack packing paradise with every bite. Like, “sitting on a Jamaican beach listening to Bob Marley” paradise. 

Jason’s Flavor Note: “When I tried the guava flavor for the first time, I knew it was a done deal. Seriously, guava belongs on everything!”

TWO New Filled Protein Bars -- Salted Caramel & Peanut Butter and Apple Cinnamon & Peanut Butter! 

When your muscles want protein but your tastebuds want something delicious, meet them in the middle... of these bars. Inspired by our classic PB&J Bars, these new flavors each have a delicious layer of real fruit spread in the middle. Plus, they contain 11 grams of protein and a 3:1 carbs-to-protein ratio (ideal for restoring glycogen and protein stores!) 

Salted Caramel & Peanut Butter: 

Our NEW Salted Caramel & Peanut Butter Protein Bars deliver a layer of salty sweetness via caramel spread (made from real fruit!) surrounded by a layer of peanut butter and gluten-free whole grain oats. 

Jason’s Note: “I love that the caramel is sweet and a little salty, but it isn’t sticky like a caramel. We made sure to even it out so that each bite has a bit of caramel in it, to match the smooth PB.” 

Apple Cinnamon & Peanut Butter: 

Crafted with a layer of apple cinnamon filling (made from real fruit!) surrounded by peanut butter and gluten-free oats, this flavor is a certified winner.  

Jason’s Note: “My absolute favorite part of an apple pie is the filling between the apples and the crust. That’s exactly what the filling in this bar tastes like!” 


If you've enjoyed our bars and chews in the past, we think you're gonna love the new flavors. Shop OMG! Energy ChewsSalted Caramel & Peanut Butter Protein Bars and Apple Cinnamon & Peanut Butter Protein Bars now!