At Alete Active Nutrition, our mission is simple: help more people move, sweat, and perform at their best. We create products that combine trusted science with irresistible taste, so athletes of all levels can fuel confidently without compromise.

Our Brands

Alete Active Nutrition is the parent company behind three performance-driven brands trusted by athletes worldwide:

  • SaltStick®
    Fast-acting electrolytes in convenient, great-tasting formats. From FastChews to Energy Gummies and beyond, SaltStick delivers hydration support athletes can feel in every workout and race.
  • Bonk Breaker®
    For 20 years, Bonk Breaker fueled athletes with real-food Energy Bars and Energy Chews. In 2026, Bonk Breaker will transition under the SaltStick name, ensuring the spirit of innovation and taste continues to reach even more athletes.
  • Vitassium® by SaltStick
    Specifically formulated to support people living with chronic illness, Vitassium provides sodium and potassium to help manage symptoms of certain types of dysautonomia, including Postural Orthostatic Tachycardia Syndrome (POTS), Vasovagal Syncope, and Orthostatic Hypotension (OH).

Together, these brands reflect our vision: to create high-performance nutrition that makes athletes want to come back for more.

Our Values

At Alete, we believe performance and joy should go hand in hand. That means:

  • Uncompromising Quality: Every product is backed by science and made with ingredients athletes can trust.
  • Irresistible Taste: Because fueling should be something you look forward to, not just tolerate.
  • Accessibility: We design products that are easy to use, easy to carry, and easy to enjoy anywhere life takes you.
  • Community First: We support athletes, teams, and everyday movers who share our belief that sweat makes life better.

Backed for Growth

Alete Active Nutrition is backed by American Pacific Group, giving our brands the resources and scale to expand while staying true to their roots. This partnership allows us to keep innovating, reach more athletes, and continue building products that inspire movement.