Vitassium® expands into European market through partnership with Becker Distributions GmbH

THOUSAND OAKS, CALIF.— April 11, 2024 – Alete Active Nutrition, LLC (Alete) – a portfolio company that owns multiple sports nutrition brands, including SaltStick®, Bonk Breaker® and Vitassium – today announced plans to expand distribution of Vitassium-branded products into European countries through Becker Distributions GmbH (Becker), a Mannheim-based import business. The partnership will provide consumers in Europe access to Vitassium’s medical food products, which support people living with certain chronic illnesses, such as postural orthostatic tachycardia syndrome (POTS) and other forms of dysautonomia.

“Our team advocates for a world in which anyone with a chronic illness feels seen, respected, and supported through their journey. That includes ensuring access to proven, non-pharmacological solutions that can help patients manage symptoms under the guidance of a healthcare provider,” said Joseph Havey, Brand Director at Alete. “Vitassium’s scientifically formulated electrolyte products have helped thousands of people increase their daily sodium intake, and we’re grateful we can extend that mission through our partnership with Becker."

Specifically formulated to support people living with chronic illness, Vitassium provides sodium and potassium to help manage symptoms of certain types of dysautonomia, including POTS, vasovagal syncope, and orthostatic hypotension (OH). Often, boosting electrolytes can ease common symptoms of these conditions, such as lightheadedness and fatigue, by increasing blood volume.

Dysautonomia is not rare, and more than 70 million people worldwide live with various forms of the condition, according to patient advocacy group Dysautonomia International. People of any age, gender, or race can be impacted. Although not widely known, awareness of the condition is growing, spurred by research that has linked dysautonomia and Long COVID. There is no known cure, but symptoms may improve over time.

“We limit our partnerships to brands we believe are high quality and bring value to people in Europe. As awareness of dysautonomia increases, we’re proud to connect consumers in Europe with a product like Vitassium, which may help provide symptom relief,” said Martin Becker, owner and president of Becker.

Vitassium can be purchased in all European countries, except Ireland, at vitassium.de or amazon.de. People living in Ireland can purchase Vitassium at vitassium.co.uk.

Consumers are encouraged to join the Vitassium Club, a free program that provides a 20% discount on all Vitassium products purchased on vitassium.de, as well as free shipping on select orders. More information about the Vitassium Club can be found at aletenutrition.com/pages/vitassium-club.

In addition to European countries, Vitassium is available in the United States, Canada, Australia, Mexico, and the United Kingdom. For more information visit vitassium.com.

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At Alete Active Nutrition, we believe in the health benefits of living an active life. Backed by American Pacific Group, Alete Active Nutrition LLC is creating a portfolio of athlete-focused sports nutrition brands, including SaltStick®, Vitassium®, and Bonk Breaker®, that provide the people, prowess, and products to activate an athlete’s potential for a healthy life.