About Alete

Who We Are

Alete Active Nutrition is a portfolio of sports nutrition brands designed by athletes for active people. We provide the products, prowess, and people that empower you to activate your potential.​

We believe in:​

  • PEOPLE. We focus relentlessly on the communities of people who make what we do possible. Their success is our success.​
  • PROWESS. We lead by example and uphold the highest standards in our products and actions. We refuse to compromise.​
  • PARTICIPATION - Everyone is invited. We believe if you’re active, you’re an athlete. We strive to provide all athletes equal opportunity to live an active, healthy life. ​
  • PROGRESS - Make it better. We are committed to making a positive impact; every step forward matters.​
  • PROOF - Active nutrition that works. We don’t make any claims we can’t support.

Learn more about the people behind Alete. We always love to hear from founders, owners, and leaders of amazing brands like ours – email us at allathletes@aletenutrition.com

We are backed by American Pacific Group, a San Francisco-based private equity firm that is committed to providing the investment and resources to help great brands grow toward their full potential. Learn more about APG.