Who We Are
Alete Active Nutrition is a portfolio of sports nutrition brands designed by athletes for active people. We provide the products, prowess, and people that empower you to activate your potential.
We believe in:
- PEOPLE. We focus relentlessly on the communities of people who make what we do possible. Their success is our success.
- PROWESS. We lead by example and uphold the highest standards in our products and actions. We refuse to compromise.
- PARTICIPATION - Everyone is invited. We believe if you’re active, you’re an athlete. We strive to provide all athletes equal opportunity to live an active, healthy life.
- PROGRESS - Make it better. We are committed to making a positive impact; every step forward matters.
- PROOF - Active nutrition that works. We don’t make any claims we can’t support.
We are backed by American Pacific Group, a San Francisco-based private equity firm that is committed to providing the investment and resources to help great brands grow toward their full potential. Learn more about APG.