We’re obsessed with endurance sports but we know that whether you’re training for an event, competing in one, or just getting through the endurance of everyday life, how you feed your body matters. A lot. What’s more, we’ve learned that what you put into your body affects what you get out of it—not only in results, but in helping you enjoy the experience.

Crazy, right?

More than 15 years ago, our founder, Jason Winn, took this idea to the next level, making it his mission to create delicious, easy-on-the-stomach performance fuel made from real food and designed for athletes and active people of all kinds. After launching the PB&J energy bar, a melt-in-your-mouth mix of incredible flavor and quality nutrition, Bonk Breaker was born.

Since then, from collagen and plant-based protein bars to real-food energy bars and energy chews, Bonk Breaker products have become a hands-down favorite of individuals, teams, and organizations. We’ve earned our reputation at elite sporting events such as the Tour de France, IRONMAN World Championships, the Super Bowl – even the Olympics. It means a lot that from elite athletes to parents and active adults, we’re trusted to fuel performance (and life!) at all levels. Whatever the activity, and no matter the sport, we’re truly stoked to be a part of it.

Read more about Jason: here!