SaltStick® and Vitassium® target ex-U.S. market expansion through new partnership with e-commerce giant iHerb®
Aug 12, 2024
THOUSAND OAKS, CALIF.— August 12, 2024 — Alete Active Nutrition, LLC (Alete) – a portfolio company that owns multiple sports and wellness nutrition brands, including SaltStick, Bonk Breaker® and Vitassium – today announced that select SaltStick and Vitassium products are available for purchase on iHerb.com. Servicing more than 10 million global active customers across more than 180 countries, iHerb is one of the world’s leading e-commerce destinations for vitamins, minerals, supplements and other health and wellness products.
“SaltStick and Vitassium have experienced incredible growth since joining the Alete portfolio of brands in both the United States and major markets like Canada and the EU. Our partnership with iHerb will catapult that growth even higher by providing unprecedented access to consumers in all major markets around the world, including East Asia, Australia and the Middle East,” said Marie Broderick, Director of International Sales and Marketing at Alete.
For almost 20 years, SaltStick has supported athletes of all disciplines with science-backed hydration products that replace a similar ratio of electrolytes to what is lost in sweat. The brand is most known for its FastChews product line – chewable electrolyte tablets that do not need to be mixed with water, so there’s no mixing and no waiting.
Vitassium is a medical food that provides sodium and potassium to help manage symptoms of certain types of dysautonomia, including Postural Orthostatic Tachycardia Syndrome (POTS), Vasovagal Syncope, and Orthostatic Hypotension (OH), as well as other chronic conditions. Often, boosting electrolytes can ease common symptoms of these conditions, such as lightheadedness and fatigue, by increasing blood volume.
iHerb consumers can purchase SaltStick Caps, Vitassium Caps, and select flavors of SatlStick FastChews® and Vitassium FastChews on iHerb.com.
About Alete Active Nutrition
At Alete Active Nutrition, we believe in the health benefits of living an active life. Backed by American Pacific Group, Alete Active Nutrition LLC is creating a portfolio of sports and wellness nutrition brands, including SaltStick®, Vitassium® and Bonk Breaker®, that provide the people, prowess, and products to activate an athlete’s potential for a healthy life. Learn more at aletenutrition.com.
About iHerb
iHerb is one of the world’s leading e-commerce destinations dedicated to offering a vast selection of vitamins, minerals, supplements and other health and wellness products. Supported by a global workforce of 3,000 team members, iHerb serves more than 10 million global active customers across more than 180 countries and 19 languages. iHerb’s sophisticated global logistics network is anchored by eight climate-controlled fulfillments centers located in the U.S. and Asia, providing customers a seamless and reliable shopping experience. Founded in 1996 and based in Irvine, California, iHerb is on a mission to make health and wellness accessible to all. For more information, please visit corporate.iherb.com.
