Vitassium® launches Extra Strength Capsules, delivering 50% more sodium than original Capsules product

THOUSAND OAKS, CALIF.— June 28, 2024 – Alete Active Nutrition, LLC (Alete) – a portfolio company that owns multiple sports and wellness nutrition brands, including SaltStick®, Bonk Breaker® and Vitassium – today announced the launch of Vitassium Extra Strength Capsules, which marks the latest step forward in our mission to create products specifically for the chronic illness community. Each 2-capsule serving of Extra Strength Capsules contains 750mg of sodium – 50% more sodium than the original Vitassium Capsules, allowing those who benefit from increased sodium to meet their needs with fewer capsules.

As a medical food, Vitassium provides sodium and potassium to support the dietary management of symptoms of certain types of dysautonomia, including POTS, vasovagal syncope, and orthostatic hypotension (OH). Often, boosting electrolytes can ease common symptoms of these conditions, such as lightheadedness and fatigue, by increasing blood volume.

Dysautonomia is not rare, and more than 70 million people worldwide live with various forms of the condition, according to patient advocacy group Dysautonomia International. People of any age, gender, or race can be impacted. Although not widely known, awareness of the condition is growing, spurred by research that has linked dysautonomia and Long COVID. There is no known cure, but symptoms may improve over time.

“Our mission has always been to support the chronic illness community, and that involves regular, on-going conversations with patients, providers, and our nonprofit partners. Those conversations have identified a need for a product that delivers a higher amount of sodium per serving, while maintaining Vitassium’s same simple ingredients. We're thrilled that Extra Strength Capsules can help fulfill that request,” said Lauren Mackey, Associate Brand Manager of Vitassium. “And as someone with dysautonomia myself, I’m looking forward to taking fewer capsules to manage my symptoms!”

Designed for sensitive stomachs, Vitassium Extra Strength Capsules are vegan, non-GMO, gluten-free, preservative-free, starch-free and do not contain any sweeteners, artificial colors, dyes, flavors or any of the top-nine FDA-identified allergens.

Vitassium Extra Strength Capsules can be purchased in the United States on Vitassium.com or on Amazon. Consumers are encouraged to join the Vitassium Club, a free program that provides up to 25% off all Vitassium products, as well as free shipping on select orders. More information about the Vitassium Club can be found at aletenutrition.com/pages/vitassium-club.

Extra Strength Capsules are currently only available to U.S. consumers. Additional Vitassium products, including original Capsules, FastChews® and DrinkMix, are available in the United States, Canada, Mexico, the United Kingdom and Ireland, Europe, Australia, and New Zealand. For more information visit vitassium.com.

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At Alete Active Nutrition, we believe in the health benefits of living an active life. Backed by American Pacific Group, Alete Active Nutrition LLC is creating a portfolio of athlete-focused sports nutrition brands, including SaltStick®, Vitassium®, and Bonk Breaker®, that provide the people, prowess, and products to activate an athlete’s potential for a healthy life.